A Script Built for Brands
Customizing a classic cursive style for logos and branding
Few genres add as much personality and flair to logos and branding as script. Cursive letterforms are inherently full of idiosyncrasies that naturally translate into loads of character. You can doll them up for formal identities, or dress them down for more relaxed wordmarks and brand messaging—and French Script lettering is no exception.
Breaking French Script’s thin strokes instantly creates a chic stencil-like vibe
One of French Script’s biggest strengths is its upright posture, which makes the style especially easy to customize. Compared to slanted cursive, French Script allows you to add weight in a simple, consistent way without crowding negative spaces or distorting letterforms. That same structure also makes it suited for disconnected letters, stencil treatments, and other modifications.
French Script’s sturdy backbone is the perfect foundation for flourished strokes
Another advantage lies in the contrast between French Script’s clear, no-nonsense structure and its more flamboyant swashes. The letters’ vertical orientation provides a stable framework, making the forms ready to embellish with decorative strokes and flourishes.
Learn these techniques and more in our upcoming online French Script Lettering workshop—brand new for 2026! You’ll receive in-depth instruction, a step-by-step drawing demo, and a complementary PDF guidebook. Add the optional bonus workbook for extra design concepts and exercises to help expand and perfect your script lettering skills.
Can’t attend the live Zoom session? We’ve got you. Sign up before the workshop, then catch the full recording at your convenience. Artists of all skill levels are encouraged to join in on the fun.
À très vite!
Ken and Lynn
Type & Lettering
@typelettering